One billion customers : lessons from the front lines of doing business in China
James McGregor
| Year of publication: |
2007 ; 1st paperback ed.
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|---|---|
| Authors: | MacGregor, James |
| Other Persons: | McGregor, James Louis (contributor) |
| Publisher: |
New York, NY [u.a.] : Free Press |
| Subject: | Internationale Wirtschaftsbeziehungen | International economic relations | Internationales Marketing | International marketing | China |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 320 S. Kt. 22 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index Originally published 2006; with a new afterword by the author. - Includes index |
| ISBN: | 0-7432-5839-8 ; 978-0-7432-5839-5 ; 0-7432-5841-X ; 978-0-7432-5841-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003588169