One firm, one product, two prices : channel-based price differentiation and customer retention
Julia Vogel; Michael Paul
| Year of publication: |
2015
|
|---|---|
| Authors: | Vogel, Julia ; Paul, Michael |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 27.2015, p. 126-139
|
| Subject: | Multichannel management | Price differentiation | Mobile communications services | Preismanagement | Pricing strategy | Preisdifferenzierung | Price discrimination | Mobilkommunikation | Mobile communications |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011388104