One gets what one orders : utilisation of digital marketing tools
Year of publication: |
2016
|
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Authors: | Taiminen, Heini |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 16.2016, 4, p. 389-404
|
Subject: | Digital marketing | Digitisation | Interactivity | Marketing channels | Marketing tools | Social media | Online-Marketing | Internet marketing | Social Web | Social web | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management |
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