Online advertisement service pricing and an option contract
Year of publication: |
2011
|
---|---|
Authors: | Moon, Yongma ; Kwon, Changhyun |
Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 10.2011, 1/6, p. 38-48
|
Subject: | Online-Marketing | Internet marketing | Webanalyse | Web analytics | Marktmechanismus | Market mechanism | Nash-Gleichgewicht | Nash equilibrium | Nutzen | Utility |
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