Online advertising and congruency effects : it depends on how you look at it
Year of publication: |
2012
|
---|---|
Authors: | Janssens, Wim ; Pelsmacker, Patrick de ; Gauens, Maggie |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 31.2012, 3, p. 579-604
|
Subject: | Online-Marketing | Internet marketing | Website | Werbewirkung | Advertising effects |
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