Online Advertising in Relation to Medicinal Products and Health Related Services

This study examines special issues of online advertising in relation to medicinal products and health related services. It demonstrates that the marketing of medicinal products over the internet puts consumers at a number of risks related to both their privacy and their health. It endeavors to answer the question whether the existing EU legislation can efficiently protect the individual, who may be induced to disclose his/her health related information to and be involved in transactions with entities of questionable origin for the purchase of medicinal products online