Online advertising networks and consumer perceptions of privacy
Steven Schmeiser
| Year of publication: |
2018
|
|---|---|
| Authors: | Schmeiser, Steven |
| Published in: |
Applied economics letters. - Abingdon : Routledge, ISSN 1350-4851, ZDB-ID 1181036-1. - Vol. 25.2018, 11, p. 776-780
|
| Subject: | Internet advertising | privacy | Online-Marketing | Internet marketing | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Internet | Werbewirkung | Advertising effects | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13504851.2017.1366634 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012129849