Online brand communities - are members different people?
Year of publication: |
2013
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Authors: | Fantapié Altobelli, Claudia ; Meister, Sandra |
Published in: |
Wettbewerb und Regulierung in Medien, Politik und Märkten : Festschrift für Jörn Kruse zum 65. Geburtstag. - Baden-Baden : Nomos, ISBN 978-3-8487-0782-9. - 2013, p. 155-181
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Subject: | Markenartikel | Brand | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Lebensmittel | Food | Deutschland | Germany |
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