Online brand detraction in an online opinion platform
Violetta Wilk, Claire Lambert, Stephanie Meek
| Year of publication: |
2022
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|---|---|
| Authors: | Wilk, Violetta ; Lambert, Claire ; Meek, Stephanie |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 107.2022, p. 1-11
|
| Subject: | Online brand detraction | Online brand advocacy | Social exchange theory | Brand negativity | Consumer engagement | Online restaurant reviews | Social Web | Social web | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Markenimage | Brand image | Markenartikel | Brand | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2022.103345 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014227716