Online brand protection
Year of publication: |
[2017]
|
---|---|
Authors: | Chikada, Akino ; Gupta, Anil |
Published in: |
Handbook of research on counterfeiting and illicit trade. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78536-644-4. - 2017, p. 340-365
|
Subject: | Markenartikel | Brand | Online-Marketing | Internet marketing | Markenführung | Brand management | Social Web | Social web | Online-Handel | Online retailing | Immaterielle Werte | Intangible assets | Markenrecht | Trademark law |
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