Online channel expansion strategy : an empirical investigation
Year of publication: |
2021
|
---|---|
Authors: | Rong, Zhe ; Wang, Qian ; Wu, Ji |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 58.2021, 7, p. 1-13
|
Subject: | Channel capability theory | Channel expansion | E-commerce | Multichannel | Online marketplace | Electronic Commerce | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Internet |
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