Online engagement and persistent reactions to social causes : the black-owned business attribute
Year of publication: |
2022
|
---|---|
Authors: | Liu, Xianwei ; Han, Meini ; Nicolau, Juan Luis ; Li, Chunhong |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 88.2022, p. 1-5
|
Subject: | Black-owned businesses | Online engagement | Social campaigns | Yelp | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
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