Online entrepreneurial communication : mitigating uncertainty and increasing differentiation via Twitter
Year of publication: |
2014
|
---|---|
Authors: | Fischer, Eileen ; Reuber, A. Rebecca |
Published in: |
Journal of business venturing. - New York, NY : Elsevier Science Publ., ISSN 0883-9026, ZDB-ID 633944-X. - Vol. 29.2014, 4, p. 565-583
|
Subject: | Social media | Communications | Uncertainty reduction | Differentiation | Firm growth | Twitter | Communicative streams | Narratives | Symbolic actions | Social Web | Social web | Kommunikation | Communication | Risiko | Risk | Unternehmenswachstum | Online-Marketing | Internet marketing |
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