Online-exclusive or hybrid? : channel merchandising strategies for ship-to-store implementation
Necati Ertekin, Mehmet Gümüş, Mohammad E. Nikoofal
| Year of publication: |
2022
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|---|---|
| Authors: | Ertekin, Necati ; Gümüş, Mehmet ; Nikoofal, Mohammad E. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 68.2022, 8, p. 5828-5846
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| Subject: | channel merchandising | in-store pickup services | omnichannel retailing | retail operations | Vertriebsweg | Distribution channel | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Multikanalvertrieb | Multichannel strategy | Ladengestaltung | Store design |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2021.4180 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013371117