Online growth options for retailers : three essays on domestic and international growth strategies with online retailing
Matthias Schu ; with a foreword by Prof. Dr. Dirk Morschett
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Schu, Matthias |
| Other Persons: | Morschett, Dirk (preface) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden, Germany : Springer Gabler |
| Subject: | Online-Handel | Online retailing | Unternehmenswachstum | Firm growth | Globalisierung | Globalization | Online-Shop | Wachstumsstrategie | Internationalisierung |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] |
| Extent: | XVI, 136 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, University of Fribourg, 2016 |
| ISBN: | 3-658-18214-8 ; 978-3-658-18214-4 ; 978-3-658-18215-1 |
| Other identifiers: | 10.1007/978-3-658-18215-1 [DOI] |
| Classification: | Handel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011642889