Online marketing during a global crisis : an exploration of sponsorship's effectiveness over the internet
Year of publication: |
2023
|
---|---|
Authors: | Koronios, Konstantinos ; Ntasis, Lazaros ; Dimitropoulos, Panagiotis ; Thrassou, Alkis |
Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-9678, ZDB-ID 2439433-6. - Vol. 16.2023, 3, p. 343-365
|
Subject: | attitude | awareness | beliefs about sponsorship | Covid-19 | crisis | online setting | purchase intentions | sincerity | sponsorship | sport involvement | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Coronavirus | Internet | Online-Handel | Online retailing | Sportmarketing | Sports marketing | Werbewirkung | Advertising effects | Electronic Commerce | E-commerce |
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