Online-Marketing : Grundlagen, Modell und Fallstudie für Versicherungsunternehmen
von Axel C. Schwickert und Thomas E. Theuring
| Year of publication: |
1998
|
|---|---|
| Authors: | Schwickert, Axel C. |
| Other Persons: | Theuring, Thomas E. (contributor) ; Schwickert, Axel C. (contributor) |
| Publisher: |
Stuttgart : Teubner |
| Subject: | Marketing | Direktmarketing | Direct marketing | Digitale Dienste | Web-based service | Multimedia | Versicherung | Insurance | Theorie | Theory | Deutschland | Germany | Versicherungsbetrieb | Telemarketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [zbmath.org] |
| Extent: | 207 S graph. Darst., Tab 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [192] - 200 kart. : DM 58.00, sfr 52.00, S 423.00 |
| ISBN: | 3-8154-2607-3 |
| Classification: | Marketing ; Informationssysteme ; Neue elektronische Medien |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000658183