Online Marketing
Year of publication: |
2022 ; 1st ed. 2022.
|
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Authors: | Kreutzer, Ralf T. |
Publisher: |
Wiesbaden : Springer Fachmedien Wiesbaden 2022.: Wiesbaden : Imprint: Springer |
Subject: | Online-Marketing | Internet marketing |
Description of contents: |
Instruments, success factors and goals of online marketing -- Conception of online marketing deployment -- Instruments of online marketing -- E-commerce. .
Description [swbplus.bsz-bw.de]
|
Extent: | 1 Online-Ressource (XII, 246 Seiten) |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch |
Language: | English |
ISBN: | 978-3-658-35369-8 ; 978-3-658-35368-1 ; 978-3-658-35370-4 |
Other identifiers: | 10.1007/978-3-658-35369-8 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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