Online-Marketingstrategie zur Entwicklung des Marktes für "Digitale Musikgüter" : Online-Marketing-Kooperation zur Erschließung neuer Abnehmergruppen ("Golden Agers") aus der Perspektive von Online-Music-Stores
Mareike Tepe
| Year of publication: |
2010
|
|---|---|
| Authors: | Tepe, Mareike |
| Publisher: |
Bremen : Jacobs Univ., School of Engineering and Science, International Logistics, Systems Management |
| Subject: | Musik | Music | Online-Marketing | Internet marketing | Zielgruppe | Target group | Ältere Menschen | Elderly people | Musikwirtschaft | Music industry | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 43 S. graph. Darst. |
|---|---|
| Series: | Forschungsbeiträge zum strategischen Management. - Bremen : Jacobs Univ., Internat. Logistics, Systems Management, ISSN 1860-6628, ZDB-ID 2221199-8. - Vol. Bd. 15 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. S. 36 - 42 |
| ISBN: | 978-3-938786-13-0 ; 3-938786-13-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013437780