Online opinion leaders : a predictive guide for viral marketing campaigns
Idil Cakim
| Year of publication: |
2007
|
|---|---|
| Authors: | Cakim, Idil |
| Published in: |
Connected marketing : the viral, buzz and word of mouth revolution. - Amsterdam : Elsevier, ISBN 978-0-7506-6634-3. - 2007, p. 107-118
|
| Subject: | USA | United States | Online-Marketing | Internet marketing | Social Web | Social web | Virales Marketing | Viral marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003845123