On the role of social media platforms in the creator economy
Year of publication: |
2024
|
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Authors: | Bleier, Alexander ; Fossen, Beth L. ; Shapira, Michal |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 2014002-2. - Vol. 41.2024, 3, p. 411-426
|
Subject: | Creator economy | Creators | Influencer marketing | Social media | Social media platforms | Social Web | Social web | Online-Marketing | Internet marketing | Influencer | Digitale Plattform | Digital platform |
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