Online review influence on the retail industry : theoretical extension and analysis
Pooja Misra, Swarnava Dutta, Debajit Kumar Bhatta
| Year of publication: |
2024
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|---|---|
| Authors: | Misra, Pooja ; Dutta, Swarnava ; Bhatta, Debajit Kumar |
| Published in: |
International journal of e-business research : IJEBR ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-114X, ZDB-ID 2400957-X. - Vol. 20.2024, 1, p. 1-16
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| Subject: | Action and Share | Attention and Trust | Online Reviews | Organism | Purchase Intention | Response | Stimulus | Online-Handel | Online retailing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Einzelhandel | Retail trade | Electronic Commerce | E-commerce |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEBR.338278 [DOI] hdl:11159/654590 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015051240