Online review response strategy and its effects on competitive performance
Year of publication: |
August 2018
|
---|---|
Authors: | Lui, Tsz-Wai ; Bartosiak, Marcin ; Piccoli, Gabriele ; Sadhya, Vikram |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 67.2018, p. 180-190
|
Subject: | Online review | Managerial response | Quantity of response | Quality of response | Response strategy |
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