Why do local South Korean market leaders supply retailer grocery brands?
Young-sang Cho; Steve Burt, and John Dawson
| Year of publication: |
2013
|
|---|---|
| Authors: | Cho, Young Sang ; Burt, Steven ; Dawson, John A. |
| Published in: |
Journal of Asia Pacific business. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1059-9231, ZDB-ID 1305579-3. - Vol. 14.2013, 4, p. 336-360
|
| Subject: | retailer brand supply | response strategy | market leading brands | South Korea | Südkorea | Markenführung | Brand management | Einzelhandel | Retail trade | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010235645