Online reviews and purchase intention : a cosmopolitanism perspective
Lobel Trong Thuy Tran
| Year of publication: |
2020
|
|---|---|
| Authors: | Lobel Trong Thuy Tran |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 35.2020, p. 1-13
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| Subject: | Cosmopolitanism | Online reviews | Online trust in brand | Perceived effectiveness | Social media platforms | Social Web | Social web | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Vertrauen | Confidence | Markenimage | Brand image | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tmp.2020.100722 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012296732