Online reviews as customers' dialogues with and about brands
Year of publication: |
2019
|
---|---|
Authors: | Maslowska, Ewa ; Kim, Su Jung ; Malthouse, Edward C. ; Viswanathan, Vijay |
Published in: |
Handbook of research on customer engagement. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78811-489-9. - 2019, p. 76-96
|
Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Online-Marketing | Internet marketing |
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