Online shopper motivations, and e-store attributes: an examination of online patronage behavior and shopper typologies
Year of publication: |
2010
|
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Authors: | Ganesh, Jaishankar ; Reynolds, Kristy E. ; Luckett, Michael ; Pomirleanu, Nadia |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 86.2010, 1, p. 106-115
|
Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kundenanalyse | Customer analysis |
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