Online store image effect on perceived risks towards online purchasing behaviour
Year of publication: |
2020
|
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Authors: | Hong, Lu Man ; Che Nawi, Noorshella ; Nurul Hasliana Hamsani ; Wan Farha Wan Zulkiffli |
Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 35.2020, 1, p. 27-44
|
Subject: | online purchasing behaviour | online store image | perceived risks | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Risiko | Risk | Einzelhandel | Retail trade |
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