Online training of salespeople : impact, heterogeneity, and spillover effects
Year of publication: |
2022
|
---|---|
Authors: | Singh, Siddharth Shekhar ; Sen, Ravi ; Borle, Sharad |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 59.2022, 1, p. 230-249
|
Subject: | online training | sales | salesperson | self-selection | spillover effect | Spillover-Effekt | Spillover effect | Verkaufspersonal | Salespeople | Betriebliches Bildungsmanagement | Employer-provided training | Berufsbildung | Vocational training | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Weiterbildung | Further training |
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