Online travel reviews as persuasive communication : the effects of content type, source, and certification logos on consumer behavior
Year of publication: |
2013
|
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Authors: | Sparks, Beverley ; Perkins, Helen E. ; Buckley, Ralf |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 39.2013, p. 1-9
|
Subject: | Virales Marketing | Viral marketing | Social Web | Social web | Personalisierung | Personalization | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Ökotourismus | Ecotourism | Experiment |
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