Online traveler reviews as social influence : price is no longer king
Year of publication: |
March 2018
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Authors: | Book, Laura A. ; Tanford, Sarah ; Montgomery, Rhonda ; Love, Curtis |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 42.2018, 3, p. 445-475
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Subject: | cognitive dissonance | social influence | traveler reviews | price | travel purchasing | experiment | Tourismus | Tourism | Experiment | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour | Reisevermittler | Travel agency | Soziale Beziehungen | Social relations | Preismanagement | Pricing strategy | Kognition | Cognition | Virales Marketing | Viral marketing |
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