Online users' switching costs : their nature and formation
Year of publication: |
2012
|
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Authors: | Ray, Soumya ; Kim, Sung S. ; Morris, James G. |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 23.2012, 1, p. 197-213
|
Subject: | Digitale Dienste | Web-based service | Wechselverhalten | Switching behaviour | Konsumentenverhalten | Consumer behaviour | Partielle kleinste Quadrate | Partial least squares | Strukturgleichungsmodell | Structural equation model |
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