Online viewing and aesthetic preferences of generation Y and the baby boom generation : testing user web site experience through eye tracking
Soussan Djamasbi, Marisa Siegel, Jeanine Skorinko, and Tom Tullis
| Year of publication: |
2011
|
|---|---|
| Authors: | Djamasbi, Soussan ; Siegel, Marisa ; Skorinko, Jeanine ; Tullis, Tom |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 15.2010/11, 4, p. 121-157
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Website | Vergleich | Comparison | Altersgruppe | Age group | Experiment |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009267722