It's Only Once, So Let's Indulge: Testing Ordinary vs. Extraordinary Experience within Marketing Messaging, Temporal Distance, and Consumer Indulgence
Year of publication: |
2018
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Authors: | Minton, Elizabeth A. ; Liu, Richie L. |
Published in: |
Journal of Consumer Affairs. - Wiley, ISSN 0022-0078, ZDB-ID 2066552-0. - 2018 (26.07.)
|
Publisher: |
Wiley |
Saved in:
Online Resource
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