Open to all: a postmodern perspective on product development and brands in an open-source environment
| Year of publication: |
2007
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|---|---|
| Authors: | Pitt, Leyland F. ; Berthon, Pierre R. ; Watson, Richard T. ; Wynn Jr, Donald |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 21933947. - Vol. 2.2007, 4, p. 316-330
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