The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity
Year of publication: |
2020
|
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Authors: | Ghantous, Nabil ; Alnawas, Ibrahim |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-9
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Subject: | Differential effect | Entrepreneurial orientation | Innovation ambidexterity | Market orientation | Performance | Synergy | Marketingmanagement | Marketing management | Organisationale Ambidextrie | Ambidextrous organization | Unternehmensgründung | Business start-up | Unternehmenserfolg | Firm performance | Entrepreneurship | Entrepreneurship approach | Synergie | Innovation | Performance-Messung | Performance measurement | Hotellerie | Hotel industry |
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