Operationalising brand heritage and cultural heritage
Year of publication: |
2011
|
---|---|
Authors: | Hakala, Ulla ; Lätti, Sonja ; Sandberg, Birgitta |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 20.2011, 6, p. 447-456
|
Subject: | Kulturgüter | Cultural heritage | Markenführung | Brand management | Markenimage | Brand image |
-
Toponyms as carriers of heritage : implications for place branding
Hakala, Ulla, (2015)
-
A brand culture apporach to Chinese cultural heritge brands
Schroeder, Jonathan E., (2015)
-
Two sides of a coin : connecting corporate brand heritage to consumers' corporate image heritage
Rindell, Anne, (2015)
- More ...
-
Operationalising brand heritage and cultural heritage
Hakala, Ulla, (2011)
-
Operationalising brand heritage and cultural heritage
Hakala, Ulla, (2011)
-
Zurawik, Marta, (2019)
- More ...