Opinion mining to win consumers in the e-commerce space : a case study approach
Year of publication: |
2022
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Authors: | Arjunan, Santhosh Kumar ; Murugesan, Punniyamoorthy ; Johnson, Ernest |
Published in: |
International journal of logistics economics and globalisation : IJLEG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1741-5381, ZDB-ID 2447935-4. - Vol. 9.2022, 4, p. 303-318
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Subject: | opinion mining | similarity distance kernel | hybrid kernel functions | e-commerce | product reviews | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Bergbau | Mining | Konsumentenverhalten | Consumer behaviour |
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