Opportunism in buyer-seller relationships : some unexplored antecedents
Year of publication: |
2015
|
---|---|
Authors: | Kang, Bohyeon ; Jindal, Rupinder P. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 3, p. 735-742
|
Subject: | Opportunism | Buyer-seller relationships | Structural equation modeling (SEM) | Business-to-business marketing | Relationship marketing | Transaction-cost economics | B-to-B-Marketing | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Strukturgleichungsmodell | Structural equation model |
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