Opportunities for and pitfalls of using big data in advertising research
Year of publication: |
April-June 2017
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Authors: | Malthouse, Edward C. ; Li, Hairong |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 46.2017, 2, p. 227-235
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Subject: | Werbung | Advertising | Big Data | Big data |
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