Opportunities for innovation in the delivery of interactive retail services
Year of publication: |
2010
|
---|---|
Authors: | Berry, Leonard L. ; Bolton, Ruth N. ; Bridges, Cheryl H. ; Meyer, Jeffrey ; Parasuraman, A. |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 24.2010, 2, p. 155-167
|
Subject: | Einzelhandel | Retail trade | Dienstleistungsmarketing | Services marketing | Interaktive Medien | Interactive media | Innovation |
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