Opportunity cost overestimation
Liad Weiss and Ran Kivetz
| Year of publication: |
2019
|
|---|---|
| Authors: | Weiss, Liad ; Kivetz, Ran |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 3, p. 518-533
|
| Subject: | opportunity cost | perceived loss | judgment and decision making | decision bias | Opportunitätskosten | Opportunity cost | Entscheidung | Decision | Entscheidungstheorie | Decision theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243718819474 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012177575