Oppositional product names, organizational identities, and product appeal
Year of publication: |
2015
|
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Authors: | Verhaal, J. Cameron ; Khessina, Olga M. ; Dobrev, Stanislav D. |
Published in: |
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations. - Catonsville, MD : Institute for Operations Research and the Management Sciences, ISSN 1047-7039, ZDB-ID 1022236-4. - Vol. 26.2015, 5, p. 1466-1484
|
Subject: | organizational ecology | organizational identity | product demography | product appeal | Produktivität | Productivity | Unternehmenskultur | Corporate culture | USA | United States |
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