Optimal advertising decisions for promoting retail and online channels in a dynamic framework
Year of publication: |
2014
|
---|---|
Authors: | Sayadi, Mohammad Kazem ; Makui, Ahmad |
Published in: |
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS). - Oxford : Wiley, ISSN 0969-6016, ZDB-ID 1213721-2. - Vol. 21.2014, 5, p. 777-796
|
Subject: | advertising | differential game theory | feedback Nash equilibrium | online channel | retail channel | e-commerce | Spieltheorie | Game theory | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Werbung | Advertising | Nash-Gleichgewicht | Nash equilibrium | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing |
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