Optimal brand differentiation and private brand introduction strategies considering carbon emission reduction
Year of publication: |
2023
|
---|---|
Authors: | Wang, Jia ; Cao, Kaiying |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 44.2023, 8, p. 4608-4620
|
Subject: | Markenartikel | Brand | Treibhausgas-Emissionen | Greenhouse gas emissions | Markenführung | Brand management | Luftverschmutzung | Air pollution |
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