Optimal bundling of platform memberships under horizontal cooperation
Year of publication: |
2022
|
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Authors: | Zhang, Xingping ; Yang, Feng ; Hu, Yaqin ; Huang, Zhimin |
Published in: |
Applications of management science : Vol. 21. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-80071-553-0. - 2022, p. 101-127
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Subject: | Bundling | network externalities | two-sided platform | sellingstrategy | pricing | platform joint membership | Netzwerkökonomik | Network economics | Leistungsbündel | Bundling strategy | Theorie | Theory | Preismanagement | Pricing strategy | Digitale Plattform | Digital platform | Marktstruktur | Market structure | Monopol | Monopoly | Unternehmenskooperation | Inter-firm cooperation | Preisdifferenzierung | Price discrimination | Digitale Dienste | Web-based service |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
Language: | English |
Other identifiers: | 10.1108/S0276-897620220000021009 [DOI] https://doi.org/10.1108/S0276-897620220000021009 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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