Optimal contract-sizing in online display advertising for publishers with regret considerations
Year of publication: |
2014
|
---|---|
Authors: | Ahmed, Md. Tanveer ; Kwon, Changhyun |
Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 42.2014, p. 201-212
|
Subject: | Newsboy problem | Operations management | Risk | Operations Research | Operations research | Lagerhaltungsmodell | Inventory model | USA | United States | Online-Marketing | Internet marketing |
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