Optimal depth and timing of price promotions in a vertically differentiated product line
Year of publication: |
February 2018
|
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Authors: | Zhang, Zelin ; Dong, Xiaodan ; Mantrala, Murali K. ; Zhang, Yihao |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 83.2018, p. 215-228
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Subject: | Analytics | Pricing promotion | Carryover effect | Learning | Forgetting | Theorie | Theory | Preismanagement | Pricing strategy | Produktdifferenzierung | Product differentiation | Verkaufsförderung | Sales promotion | Niedrigpreisstrategie | Low-cost strategy | Lernprozess | Learning process |
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