Optimal dynamic pricing for sponsored search advertising
Year of publication: |
2015
|
---|---|
Authors: | Chen, Ying-Ju |
Published in: |
Operations research letters. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6377, ZDB-ID 720735-9. - Vol. 43.2015, 2, p. 177-182
|
Subject: | Sponsored search | Dynamic pricing | Quality uncertainty | Suchmaschine | Search engine | Preismanagement | Pricing strategy | Online-Marketing | Internet marketing | Theorie | Theory | Produktqualität | Product quality |
-
Advertising or Price? The Efficacy of Quality Informational Cues in Online Sponsored Search Markets
Animesh, Animesh, (2012)
-
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan, (2020)
-
Search engines : left side quality versus right side profits
White, Alexander, (2013)
- More ...
-
On the Formation of Producers’ Information-Sharing Coalitions
He, Qiao-Chu, (2018)
-
Retailer Information Sharing with Supplier Encroachment
Huang, Song, (2018)
-
Yi, Zelong, (2018)
- More ...