The Impact of Consumer Fairness Seeking on Distribution Channel Selection: Direct Selling vs. Agent Selling
| Year of publication: |
2018
|
|---|---|
| Authors: | Yi, Zelong ; Wang, Yulan ; Liu, Yun ; Chen, Ying-Ju |
| Published in: |
Production and Operations Management. - Wiley, ISSN 1059-1478, ZDB-ID 2151364-8. - Vol. 27.2018, 6 (02.04.), p. 1148-1167
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/poms.12861 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012096122